Moholy-Nagy foresaw photography as the artform of the future. As the discovery of one-point perspective gave creative impetus to the Renaissance, so Moholy-Nagy realised that technical advances in photography and film would transform social and cultural values as the 20th century progressed. He predicted: "It is not the person ignorant of writing but the one ignorant of photography who will be the illiterate of the future."
Moholy-Nagy settled in Berlin in 1920 and married soon after. His Czech-born wife, Lucia, had trained as a photographer and they worked together in developing the photogram, a photographic image made without a camera when objects on coated paper are exposed to light. They developed photoplastics, fluent, lyrical and curious photomontages, sometimes with drawn additions, which had enormous influence on 1960s graphics. At the same time, Moholy-Nagy was one of the first designers to realise the potential of photography in advertising and commercial art.
"The reality of our century is technology: the invention, construction and maintenance of machines. To be a user of machines is to be of the spirit of this century. Machines have replaced the transcendental spiritualism of past eras."